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" Auto Freitag seeks to address an urban user group of highly fashion-conscious users, whose highly developed sense of individuality and creativity has not been convincingly represented in the automotive world. The Swiss baggage company Freitag was selected for its congruent customer profi le as a brand for the vehicle.
" The vehicle’s design embraces the key characteristics of the Freitag brand. It has a simple, bold, graphic nature and is subversive of the current trends in automotive design. It simultaneously signifies the potential for fashion brands to diversify their portfolio and the potential to lure a new breed of customers previously uninterested in automotive products. "
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