Royal College of Art Vehicle Design Show 2007

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Link: www.rca.ac.uk

Igor Yantikov – Russia

Digital Aesthetics
"This is a personal vehicle for an ‘unwired’ individual who does not need to commute to an office every day. The car will almost become a mobile office, allowing the user to directly communicate from the vehicle.
Social consciousness is shifting more and more towards the digital world of Internet-based communication and virtual reality. Vast amounts of information and the ease of access to any of it will have even greater impact on the ways people relate to each other and to the physical world. One of the positive aspects is that this ‘global networked consciousness’ is leading to a higher level of global awareness and responsibility. This is changing
people’s priorities, such as where to live, what to wear, to drive etc, and there is clearer understanding of the effects of one’s lifestyle
on the global social and environmental picture. An interesting consequence is that it is probably becoming less and less efficient to
physically travel, especially for business and commuting purposes."

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