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Royal College of Art Vehicle Design Show 2008


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Yun Woo Jeong

"I’ve been interested in ‘transformables’ since I was a boy. It is common to boys across the world. How many transformable robots have passed over our memories? Why do they generate so much enthusiasm? Some say it’s childish. But I assume it is human instinct.

Ironically, ‘childishness’ is now becoming key for the future. We are using ‘all in one’ products everyday. A mobile can be a Walkman, PDA and camera as well. I believe it is the perfect solution between human instinct and limitations of the environment.

I’ve worked on several ‘multipliable vehicle’ projects for Hyundai, Kia and GM from college to professional level. Now, as an experienced designer, I am continuing with another ‘transformable’ concept as my final MA project at the RCA.
"

Degrees
MA Industrial Design, Seoul National University, South Korea, 2004; BFA Design, Seoul National University, South Korea, 2002; Exchange Programme, Product Design, University of Art and Design in Helsinki, Finland, 2001

Experience
Internship (Exterior), Ford Motor Company, Europe/ Dunton, 2007; Creative Designer (Exterior), GM Daewoo, Incheon, South Korea, 2004-6; Concept Development Project Leader, Hyundai, KIA and Seoul National University, Seoul, South Korea, 2001-3; Design Membership, Samsung Electronics, Seoul, South Korea, 2000

Exhibitions
GM/Chevrolet 2009 Cobalt/Nubira/Lacetti Saloon Exterior Theme Design, 2008 Paris Motor Show, Paris, France, 2008; A yatch, Happieative, Tokyo, Japan, 2003

Awards
Best Solution Team Award, Intel-Corus ‘Connection’ Project, 2007; Next Generation Design Leader, KIDP, Ministry of Commerce and Industry, Korea, 2006/07




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