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Royal College of Art Vehicle Design Show 2008
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Feel the Future
"The meaning of design has moved beyond form and function to explore new ways of thinking. At the forefront of this, Feel the Future brings together theory and practice in the demanding area of vehicle design by exploring new perspectives in design thinking. By understanding peoples’ perceptions, a co-creation process challenges designers to come up with conceptual projects based purely on the users’ desires. This research is expected to become a theoretical catalyst designed to generate further constructive knowledge and awareness about the relevance of engaging the user at the early stage of the design process."
www.kleber-puchaski.com |
Degrees
MA Design and Branding Strategy, Brunel University, London, 2004; Specialisation: Business Marketing, Universidade Federal do Paraná, Brazil, 1999; BA Design Product, Pontifícia Universidade Católica, Brazil, 1997
Experience
Design Director, StarDesign Consultants, Brazil, 2001-3; Senior Designer, HSBC Bank, Brazil, 1997-2; Designer, Racco Cosmetics, Brazil, 1996-7; Designer, FCC - Cultural foundation of Curitiba, Brazil, 1995-6
Exhibitions
Feel the Future, Royal College of Art, London, 2007; Hydrosphere, Casa Batlló, Barcelona, Spain, 2006; Brand Stereotypes, Royal College of Aat, London, 2005; Moya - concept car, Museu Universitário PUC-PR, Curitiba, Mexico, 1998
Awards
Finalist, Electrolux Design Lab, 2006; First prize, 11º The Best of Design (Design Association - PR) - Brazil, 1998; First prize, III Mostra de Design - PUC PR - Brazil, 1997 |
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