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Royal College of Art Vehicle Design Show 2008


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Jon Rådbrink

"Semiotician Roland Barthes stated that “…not only words and images, but also objects themselves could function as signifiers in the production of meaning.” In my design work, I try to explore new ways to signify meaning through the forms of the product. I am interested in how connotations in design can be used to produce associative, expressive, attitudinal and evaluative alternatives of meaning. Design can be a kind of conduit through which meaning can be poured in its movement from the cultural world to consumer products."

www.jonradbrink.com

Degrees
BFA (Hons) Industrial Design, Konstfack, University College of Arts, Crafts and Design, Sweden, 2006

Experience
Toyota European Design Development (ED2), Nice, France, 2007; Electrolux Industrial Design Center, Stockholm, Sweden, 2005-6; Stockholm School of Entrepreneurship, Sweden, 2004-6




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